Home Insights Understanding the Growing Role of Emerging Technologies in Retail

Understanding the Growing Role of Emerging Technologies in Retail

With the advent of Artificial Intelligence technology and machine learning, the way people used to do business has considerably changed. Technology has improved the efficiencies of the systems within companies and made running businesses more time and cost-effective. In a world disrupted by viral outbreaks, emerging technologies have leased a new life to retail businesses.

According to 44% of business owners, artificial intelligence technology has made decision-making exceptionally easy for them. With the help of technology, business owners have been able to analyze the market for potential opportunities, automate time and labor-consuming tasks and improve sales. From business, healthcare to education, no aspect of life has remained untouched by ever-advancing technology.

To excel in their respective fields, businesses need to identify the various applications of the latest technology and come up with ways to deploy them to improve their business processes. In this article, we are going to discuss how you can maximize your productivity and sales by integrating technology into your business operations. But first, let’s discuss what technology can do for you. 

Impact of AI on the Retail Industry

The retail industry is one of those fields that have been influenced by groundbreaking technologies like AI the most. Retail business technology powered by AI promises to upgrade customer experience and improve things such as warehousing, marketing, and logistics for sellers.  Following are some of the most common applications of technology in retail.

1. Chatbots technology:

Companies have made it easy for their customers to find what they need in a matter of time by integrating chatbot technology in their websites and mobile applications. This artificially intelligent computer program uses textual or auditory methods to communicate with the human being sitting on the other side of the computer screen. This tool has proven to be a big step forward in improving the customer services that businesses have been offering their clients. This is the reason why more than 85% of the customer service is powered by chatbots today. Chatbots are designed in a way to help customers in a variety of ways including:

  • Offering 24-hour service
  • Providing instant responses for queries 
  • Answering simple questions

Since it’s quite a hassle to make a call or write an email to report an issue, 63% of internet users prefer to interact with brands through chatbots. It is expected that by 2022, chatbots will cut $8 billion off the cost of running a business. 

2. Technology as a virtual assistant for business: 

For businesses, various tasks can be automated by the integration of the right technology. Google is trying to come up with ways to enable voice technology to assist various tasks associated with running a business. This will lead to automation of important business tasks including:

  • Tracking Expenses
  • Ecommerce
  • Email Marketing
  • Fleet Management

Virtual assistants have not only made life at home easy by automating regular household chores. Due to its popularity, it is expected that this technology will take over the retail industry by storm. Some of the common examples of this technology include Google Assistant, Amazon’s Alexa, and Apple’s Siri. 
According to PwC, more than 72% of business owners admit that digital assistants have made managing business easier for them. It is expected that this year more than 50% of the internet users will switch to voice searches to search for their desired goods. That makes it important for businesses to incorporate this technology in their digital assets including websites and mobile applications. 

3. Increases in business efficiencies: 

Businesses can empower their sales and marketing departments with the help of AI. This technology adds to the efficiency of these two aspects of business and drives more revenue. According to Forbes, more than 87% of business owners are using or considering using AI to improve email marketing and to forecast sales.

AI tools enable businesses to tailor their eCommerce websites content according to the preferences of their intended audience. AI technology lets them crawl across the browsing history of the customers to learn the type of content and themes that interest them. It enables them to offer their customers a one-to-one shopping experience by promoting the products specific to their individual tastes. Many brands attract customers through their offers $100 Off Skydive Australia Promo Code.

4. Lead intelligence software for more leads: 

One of the recent technology trends in retail is the use of lead intelligence. With the help of this software, sales and marketing professionals can get gather more leads. This groundbreaking technology has enabled companies to collect more relevant data that serves a great purpose in helping businesses to improve their products and digital assets. It also helps them to filter out their viable potential customers. With the help of this technology companies have been able to find new opportunities to grow their business. That’s because AI has made internal and external data collection easier for them. This is the reason why 61% of marketers consider AI one of the most crucial parts of the data strategy. 

Using Technology to Improve Shopping

The role of technology in retail goes beyond helping businesses improve their operations. Many companies hope to create a powerful customer experience using IT-enabled solutions.

  • Specific recommendation:

Since companies use AI to monitor the shopping behaviors of their customers, it enables them to narrow down the options for them to choose from. After learning the preference of the users, AI-based websites recommend them only those products that go with their interests and preferences. This makes it easier for the customers to find the items they have come looking for in a matter of time and prevent Buyer Burnout. 

  • Virtual fitting rooms:

Emerging technologies in retail are allowing customers to do have a more holistic shopping experience in stores. Artificial intelligence, computer vision-based, and 3D reconstruction technology have made it easier for customers to find the right ensembles for their body type and size from the comfort of their homes. With AI-enabled clothes, virtual fitting rooms, and AI-enabled stylists, technology has changed shopping for fashion-related items for good. 

  • Digital couponing to increase conversions: 

The internet is becoming more conversational with time. Another customer service industry that has been revolutionized by technology is digital couponing. Physical coupons and vouchers once ruled the internet. But they have now become a thing of the past. The role of coupons in retail marketing is being transformed by technology.

According to Invesp, more than 60% of online shoppers like receiving digital coupons. Since these coupons help customers bag amazing discounts, the number of mobile coupon users has risen to one billion. The best approach to integrate AI in digital couponing is bespoke. With the help of AI technology, you can learn useful information from customers. The information acquired can assist businesses in targeting their loyal customers and retaining them. This information can also be used to optimize the marketing campaigns companies will run in the future. 


Companies can deliver their loyal customers’ bespoke digital coupons directly into their inbox if they create an account on their website or subscribe to their newsletters and they can access codes easily by using any store coupon or discount code. Coupons as a retail marketing technology promise a lot to both sellers and buyers.

Retail Tech is the Future 

According to Harvard Business Review, the companies that have integrated the latest technology into their operations have increased their leads by 50%. Moreover, they have been able to reduce call time and cost by 60-70% and 40-60%. 

Emerging technologies transforming the retail experience will enable companies to provide experiences and efficiencies that were previously impossible to create. Technology trends in retail indicate that this industry is ripe for disruption and advancement. Going forward, tech will completely reshape who people buy and sell things.

Published on: February 22, 2022

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