Holiday Sales 2023: What to Expect and What to Do

People become excited when they hear about holiday season shopping because of sales and discounts. Australian retail sales in 2023 climbed to record highs in a few months before as consumers spent big for the holidays, though the inflation and rising interest rates are steadily sapping spending power.

Data from the Australian Bureau of Statistics on Friday showed retail sales rose 0.9% in April to a record A$33.9 billion ($24.11 billion), matching analysts' forecasts. Look at the data, what people expect from sales and what is actually happening.

1. Holiday Spending Intentions

Every Aussie has different intentions for spending their holidays.

2. Important Holiday Sale Statistics

5 million and more Australians use online shopping websites each month.
7.57% The Package Holiday segment in Australia is projected to grow in (2022-2026)
Over $1 million was predicted to be spent per minute on Black Friday 2021.
62% were Gen Z who are the top shoppers to buy online for the Black Friday and Cyber Monday sales.
51% of Black Friday shoppers in Australia are male.

3. How Many Australian Shops On Thanksgiving Weekend

Every year, the shopping ratio changes on Thanksgiving weekend. People prefer to shop on holidays because of the discounts. They become excited when the holiday season is coming up.

4. Interest In Black Friday Sale Across The Sale

Australians look for Black Friday coupons because this is the time when they save more & more on shopping. People shop not just on Black Friday, but they shop for a whole week. Retailers get a lot of benefits from holiday sales.

5. What Bought The Most On Black Friday & Cyber Monday in 2021

Everyone has different priorities while shopping, but clothes/shoes are at the top. When Australians see Cyber Monday coupon codes, they don’t wait, just avail of the coupons whenever possible for them.

6. Cyber Monday Online Sale

As technology is growing so fast, people prefer to shop online to save time. Online sales in Australia in 2023 will also record high as the previous years because people became used to online shopping during Covid. Retailers get more benefits from one rather than physically visiting one.

7. Black Friday Weekend Sales

Australian retail sales data shows that Australians take full advantage of shopping, especially on holidays. People make a list of products that they want to buy on Black Friday. The items that they can’t afford at full price are on sale.

8. On Which Items, Australian Spend Most On Christmas

According to holiday shopping season insights, Australians spend most on gifting because Christmas is the festival on which people give presents to each other to show their love & care.

9. In Which Month, Most Australians Shop For Christmas

Australians spend most of Christmas because this is their favorite festival. Research shows that Australians have a fear of supply chain distribution, that’s why two-thirds of them are planning to complete their Christmas gift purchases by the end of next month. They save a lot of money by using Christmas coupons.

10. Retail Spending During Pre-Christmas Sales In Australia By Category

In the 2023 holiday shopping season, Australians are predicted to spend approximately 24.8 billion in 2023 on food during the pre-Christmas sales period, and the total value of retail sales is predicted to reach around 63.9 billion.

Conclusion

As Australians have so many expenses in their lives, they try to save whenever it is possible for them. They wait for the holiday sale because they think if we can get the same thing with the same quality, why do we spend more on full price?

Holidays are a good time for retail spending in Australia 2023 to do business because they sell most of their products at that time. They earn the most on holiday as they make new strategies for business to grow.

Published on: February 08, 2023